The measured business model language of the recently released Productivity Commission Report on “More Effective Social Services” conceals a deeply disturbing set of ideological blinkers. The underlying dogma is that marketization will produce better public services. The narrow lens of supply and demand produces a predictable focus: greater consumer choice, better products, efficiency incentives and measures. However there is also a more deeply disguised, insidious and sinister narrative bias – particularly in relation to the development of social services.